"No one reads emails anymore." If you hear this quote often—or if you say it—I have a big surprise for you. If no one is reading your emails: it is your fault.
I'll show you exactly how to write emails so that people not just read them, but also do what you want them to do. This applies to marketing emails you send to your audiences, internal emails to your colleagues, requests to your supervisor, etc.
We'll talk about from & subject lines, readability, formatting, links & buttons, and a useful test you can do on your own emails to guarantee you'll get your message across.