Sparking School Spirit on Social Media

From students to alumni and faculty, there are so many audiences to consider when creating content in higher education. But this unique mix is an advantage, not a setback. All of these groups have something special in common: pride in their university. 

This school spirit should extend beyond your campus and football stadiums. In this session, you’ll learn strategies to foster school pride on social media. Social media is a powerful tool to energize an audience and activate students and alumni as passionate brand ambassadors. You’ll walk away with actionable community-building techniques that will spark conversation, increase student involvement, and create interest in your university programs.