Tuesday, October 5, 2021
1:15 PM - 2:00 PM (CDT)

The unique aspects of academia have serious implications for how digital products are designed, developed, tested, and used. Through the lenses of content design and accessibility, we will share what to look out for and what elements to leverage in order to achieve your website goals and objectives. 

In this session, we will use lessons learned from an HBCU (historically black college or university) website redesign project to demonstrate how to build buy-in among stakeholders for any digital project, how to unify business and user needs, and how to leave a transformative mindset in legacy-driven institutions.

Participants will be able to: 

  • Describe the uniqueness and context of HBCUs in a predominantly white institution (PWI) landscape
  • Identify key elements of executing an impactful digital transformation
  • Recognize the importance of shifting the focus from the organization to the student
  • Describe the current state of web accessibility
  • - Provide a method of design review to highlight accessibility concerns and engineering recommendations