Get comfortable with AI

Date & Time

Tuesday, February 27, 2024, 1:00 PM - 2:00 PM
(UTC-06:00) Central Time (US & Canada)

Red Stapler Winner2023 Best in track


AI is here to stay. So how can you use it for web content creation? We'll walk through a project at Harper College to build out a 70+ page career site, and how the AI was used to develop intro copy for each page.

We'll dive into:

  • Some early experiments/fails.
  • The final winning formula we used for structuring inputs to get consistent outputs.
  • The process used by our student workers to generate a spreadsheet containing attributes, which was then used to generate structured inputs. 
  • Issues we ran into using the AI and how to get around it, as well as some of the current strengths and limits of AI.

We'll look at some promising traffic/SEO results.

Patrick Kelly


Intended audience



AI, content strategy, SEO



About the watch parties

Watch parties will take place at 1 p.m Central time on the last Tuesday of every month. All paid members are welcome to attend. Access the full party schedule.

Slack channel


All HighEdWeb members are welcome to join the HighEdWeb Slack Workspace.


Julie Duersch
Manager, IT Web Team
Utah State University
Kristin Gasser
Web developer
Arizona State University ( ASU )