Yield communications are crucial every year — the last effort to convince your accepted students your school is the r ight one for them. This year\, with the uncertainty around financial aid\, yield communications are especially important. We want all our students t o be prepared to make a decision as soon as they receive their aid package s\, so what do we need to be communicating about right now? And\, how much of that is information about us vs. information to serve (or even delight !) them?
\n\nJoin this session to share your yield best practices an d ideas\, and to participate in a facilitated brainstorm that will fill yo u with empathetic\, audience-first ideas to take back into your email plan s right away.
BEGIN:VALARM UID:37623964-6235-4431-b435-616438383461 ACTION:DISPLAY DESCRIPTION:Yield communications are crucial every year — the last effort t o convince your accepted students your school is the right one for them. T his year\, with the uncertainty around financial aid\, yield communication s are especially important. We want all our students to be prepared to mak e a decision as soon as they receive their aid packages\, so what do we ne ed to be communicating about right now? And\, how much of that is informat ion about us vs. information to serve (or even delight!) them?\n\nJoin thi s session to share your yield best practices and ideas\, and to participat e in a facilitated brainstorm that will fill you with empathetic\, audienc e-first ideas to take back into your email plans right away. TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR