BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90//
CALSCALE:GREGORIAN
UID:32613765-6161-4835-b762-353363383166
BEGIN:VEVENT
UID:87202397a2a21de61a7112a899f398c176b9f9f6@swoogo.com
DTSTAMP:20260516T051011Z
DESCRIPTION:Picture this. You bring impressive metrics to your provost — hi
 gh impressions\, lots of web traffic and exceptional engagement on social.
  But (heartbreakingly) they don't care. The conversions aren't there. Enro
 llment is declining\, and these vanity metrics prove nothing to the leader
 s who want to see that shift.\n\nWe've all been there. Higher ed marketers
  find themselves fixated on vanity metrics that hold little sway with the 
 leaders who truly matter — provosts\, admissions teams and\, ultimately\, 
 prospective students.\n\nIn this tactical\, example-filled session\, we'll
  dive into the fallacy of vanity metrics and how you can shift towards pri
 oritizing quality leads over mere quantity. Drawing on real-world examples
 \, we'll explore the student journey and how you can identify touchpoints 
 along the way that lead to better\, more quality leads and\, eventually\, 
 higher enrollments.\n\nWe'll dissect successful lead-gen examples\, emphas
 izing this critical need for conversion optimization for enrollment succes
 s.\n\nLearning objectives:\n\n \n\n	* Understand the KPIs your stakeholders
  actually want to see\n 	* Know when (and when not) to track vanity metrics
 \n 	* Get insight to map your own student success journey
DTSTART:20240923T143000Z
DTEND:20240923T151500Z
LAST-MODIFIED:20260516T051011Z
LOCATION:Room 240
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Unlocking enrollment success: Moving beyond vanity metrics
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Picture this. You bring impressive metrics 
 to your provost — high impressions\, lots of web traffic and exceptional e
 ngagement on social. But (heartbreakingly) they don't care. The conversion
 s aren't there. Enrollment is declining\, and these vanity metrics prove n
 othing to the leaders who want to see that shift.</p>\n\n<p>We've all been
  there. Higher ed marketers find themselves fixated on vanity metrics that
  hold little sway with the leaders who truly matter — provosts\, admission
 s teams and\, ultimately\, prospective students.</p>\n\n<p>In this tactica
 l\, example-filled session\, we'll dive into the fallacy of vanity metrics
  and how you can shift towards prioritizing quality leads over mere quanti
 ty. Drawing on real-world examples\, we'll explore the student journey and
  how you can identify touchpoints along the way that lead to better\, more
  quality leads and\, eventually\, higher enrollments.</p>\n\n<p>We'll diss
 ect successful lead-gen examples\, emphasizing this critical need for conv
 ersion optimization for enrollment success.</p>\n\n<p>Learning objectives:
 </p>\n\n<p> </p>\n\n<ol><li>Understand the KPIs your stakeholders actually
  want to see</li>\n	<li>Know when (and when not) to track vanity metrics</l
 i>\n	<li>Get insight to map your own student success journey</li>\n</ol>
BEGIN:VALARM
UID:64333463-3733-4561-a162-373338626237
ACTION:DISPLAY
DESCRIPTION:Picture this. You bring impressive metrics to your provost — hi
 gh impressions\, lots of web traffic and exceptional engagement on social.
  But (heartbreakingly) they don't care. The conversions aren't there. Enro
 llment is declining\, and these vanity metrics prove nothing to the leader
 s who want to see that shift.\n\nWe've all been there. Higher ed marketers
  find themselves fixated on vanity metrics that hold little sway with the 
 leaders who truly matter — provosts\, admissions teams and\, ultimately\, 
 prospective students.\n\nIn this tactical\, example-filled session\, we'll
  dive into the fallacy of vanity metrics and how you can shift towards pri
 oritizing quality leads over mere quantity. Drawing on real-world examples
 \, we'll explore the student journey and how you can identify touchpoints 
 along the way that lead to better\, more quality leads and\, eventually\, 
 higher enrollments.\n\nWe'll dissect successful lead-gen examples\, emphas
 izing this critical need for conversion optimization for enrollment succes
 s.\n\nLearning objectives:\n\n \n\n	* Understand the KPIs your stakeholders
  actually want to see\n 	* Know when (and when not) to track vanity metrics
 \n 	* Get insight to map your own student success journey
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR