BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90// CALSCALE:GREGORIAN UID:64363862-6534-4436-b734-396434333832 BEGIN:VEVENT UID:5b88ce64c9ef05b268a05663e8e42f0bfbed0bde@swoogo.com DTSTAMP:20260808T074612Z DESCRIPTION:In today's digital age\, effective marketing is crucial for hig her education institutions to connect with their audience. Traditional mar keting strategies often fall short in capturing the attention of digitally savvy students. However\, there is a solution: experiential learning stud ents. They offer a fresh perspective and invaluable insights into what res onates with their peers. Leveraging student interns in marketing roles not only keeps content relevant but also ensures authenticity in messaging. T hese interns possess a unique understanding of campus culture and student preferences. Moreover\, internships in marketing and social media provide experiential learning opportunities that prepare students for real-world c hallenges and foster professional growth. Throughout this presentation\, w e will explore the benefits of integrating student marketers into higher e ducation marketing strategies. We'll discuss success stories from institut ions that have effectively utilized student interns and address potential challenges while providing strategies for maximizing their impact. We'll e ven provide a step-by-step game plan for setting up an experiential learni ng plan to include examples\, weekly structure and other tips that led our marketing department to winning 25 marketing awards in one year — more th an any other college in the state. DTSTART:20240923T171500Z DTEND:20240923T180000Z LAST-MODIFIED:20260808T074612Z LOCATION:Ballroom B SEQUENCE:0 STATUS:CONFIRMED SUMMARY:The intern advantage: How marketing students are shaping higher ed messaging TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:

In today's digital age\, effective marketin g is crucial for higher education institutions to connect with their audie nce. Traditional marketing strategies often fall short in capturing the at tention of digitally savvy students. However\, there is a solution: experi ential learning students. They offer a fresh perspective and invaluable in sights into what resonates with their peers. Leveraging student interns in marketing roles not only keeps content relevant but also ensures authenti city in messaging. These interns possess a unique understanding of campus culture and student preferences. Moreover\, internships in marketing and s ocial media provide experiential learning opportunities that prepare stude nts for real-world challenges and foster professional growth. Throughout t his presentation\, we will explore the benefits of integrating student mar keters into higher education marketing strategies. We'll discuss success s tories from institutions that have effectively utilized student interns an d address potential challenges while providing strategies for maximizing t heir impact. We'll even provide a step-by-step game plan for setting up an experiential learning plan to include examples\, weekly structure and oth er tips that led our marketing department to winning 25 marketing awards i n one year — more than any other college in the state.

BEGIN:VALARM UID:34343935-3131-4462-b264-336361363235 ACTION:DISPLAY DESCRIPTION:In today's digital age\, effective marketing is crucial for hig her education institutions to connect with their audience. Traditional mar keting strategies often fall short in capturing the attention of digitally savvy students. However\, there is a solution: experiential learning stud ents. They offer a fresh perspective and invaluable insights into what res onates with their peers. Leveraging student interns in marketing roles not only keeps content relevant but also ensures authenticity in messaging. T hese interns possess a unique understanding of campus culture and student preferences. Moreover\, internships in marketing and social media provide experiential learning opportunities that prepare students for real-world c hallenges and foster professional growth. Throughout this presentation\, w e will explore the benefits of integrating student marketers into higher e ducation marketing strategies. We'll discuss success stories from institut ions that have effectively utilized student interns and address potential challenges while providing strategies for maximizing their impact. We'll e ven provide a step-by-step game plan for setting up an experiential learni ng plan to include examples\, weekly structure and other tips that led our marketing department to winning 25 marketing awards in one year — more th an any other college in the state. TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR