BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90// CALSCALE:GREGORIAN UID:33386465-3961-4336-a465-343837633663 BEGIN:VEVENT UID:bf5caadfb03afe533822cb97edb2df0ff0cba11c@swoogo.com DTSTAMP:20260808T072221Z DESCRIPTION:Higher education institutions put out a LOT of content. But how can you make sure your content is found by your audiences? In this age of AI-generated content and the transition to social and AI search (especial ly by Gen Z and Gen Alpha)\, it's not enough anymore to do some search eng ine optimization. Different audiences search on different platforms and fi nd content in different ways than just doing a Google search.\n\nThis work shop will dive deep into all the different ways and places to be found\, h ow to optimize your content for those channels and how to optimize your wo rkflow to make sure you can create content for all those places.\n\nWe wil l dive into data-inspired audience and channel research\, SEO\, AEO (Answe r Engine Optimization\, aka AI-powered search)\, social\, video and podcas t content optimization. We will be running audits and reports using your c ontent and doing live optimization that will create measurable results. DTSTART:20240922T190000Z DTEND:20240922T220000Z LAST-MODIFIED:20260808T072221Z LOCATION:Room 220-230 SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Discoverability in 2025 and beyond TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:

Higher education institutions put out a LOT of content. But how can you make sure your content is found by your audie nces? In this age of AI-generated content and the transition to social and AI search (especially by Gen Z and Gen Alpha)\, it's not enough anymore t o do some search engine optimization. Different audiences search on differ ent platforms and find content in different ways than just doing a Google search.

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This workshop will dive deep into all the different ways and places to be found\, how to optimize your content for those channels and how to optimize your workflow to make sure you can create content for all those places.

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We will dive into data-inspired audience and c hannel research\, SEO\, AEO (Answer Engine Optimization\, aka AI-powered s earch)\, social\, video and podcast content optimization. We will be runni ng audits and reports using your content and doing live optimization that will create measurable results.

BEGIN:VALARM UID:30303233-6436-4430-a464-353438376665 ACTION:DISPLAY DESCRIPTION:Higher education institutions put out a LOT of content. But how can you make sure your content is found by your audiences? In this age of AI-generated content and the transition to social and AI search (especial ly by Gen Z and Gen Alpha)\, it's not enough anymore to do some search eng ine optimization. Different audiences search on different platforms and fi nd content in different ways than just doing a Google search.\n\nThis work shop will dive deep into all the different ways and places to be found\, h ow to optimize your content for those channels and how to optimize your wo rkflow to make sure you can create content for all those places.\n\nWe wil l dive into data-inspired audience and channel research\, SEO\, AEO (Answe r Engine Optimization\, aka AI-powered search)\, social\, video and podcas t content optimization. We will be running audits and reports using your c ontent and doing live optimization that will create measurable results. TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR