Many content strategists have backgrounds a s writers\, but modern websites depend on photos and videos as much as or more than written content. How can you make sure your visual content is su pporting your brand and messaging as well as your text content is? And whe re are you going to get all those photos and videos from?
\n\nThis s ession will show you how to put together a practical content strategy for visual content: from figuring out what you need\, to finding or producing those assets\, to publishing them to best effect on your website. Along th e way\, we'll talk about how photos work as storytelling\, the different t ypes of higher ed videos and which to use when\, SEO for visual content an d how to (productively) turn down a request for another grip and grin shot .
BEGIN:VALARM UID:30643863-3166-4534-b863-653033663736 ACTION:DISPLAY DESCRIPTION:Many content strategists have backgrounds as writers\, but mode rn websites depend on photos and videos as much as or more than written co ntent. How can you make sure your visual content is supporting your brand and messaging as well as your text content is? And where are you going to get all those photos and videos from?\n\nThis session will show you how to put together a practical content strategy for visual content: from figuri ng out what you need\, to finding or producing those assets\, to publishin g them to best effect on your website. Along the way\, we'll talk about ho w photos work as storytelling\, the different types of higher ed videos an d which to use when\, SEO for visual content and how to (productively) tur n down a request for another grip and grin shot. TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR