From Binge-Watching to Degree-Searching: Innovating College Recruitment with ChatGPT

In an era where digital engagement is paramount, how can universities leverage cutting-edge technology to connect with prospective students in a way that's both innovative and relevant? This session explores our approach of using the ChatGPT API to bridge the gap between prospective students' interests in popular culture and their academic futures. By inputting their favorite TV shows, students are instantly matched with related academic programs at Messiah University, offering a unique and personalized exploration path.