Date & Time
Tuesday, April 30, 2024, 9:00 AM - 9:55 AM

We all need to create incredible content, put it out on the right channels, and monitor the data to discover the insights to make it as effective as possible.

Come get practical examples of how generative AI can help with every part of this process.

  • Learn what AI tools can be used to help with getting your content distributed to right channels.
  • Discover how generative AI tools can help with data aggregation and analysis to inform your optimization strategy.
  • Learn how to ethically and safely create content.

Learn why content marketing should be a key strategy for your institution, and how you can leverage generative AI and data to increase the efficiency and effectiveness of your content marketing in the creation, distribution, and optimization phases.

Book cover art for Epic Content Marketing for Higher Education: How to Connect with Students, Alumni, Faculty, Staff and Others to Build and Reach Your Institutional Goals

Bonus content

Every registration includes a free copy of Piper’s new book “Epic Content Marketing for Higher Education” when it’s released in May.

Intended audience
chatbot, content strategy, data/analytics, SEO
(UTC-05:00) Central Time (US & Canada)