Date & Time
Tuesday, April 30, 2024, 1:30 PM - 2:15 PM

Transitioning to Google Analytics 4 (GA4) is a critical step for higher education institutions aiming to leverage data-driven insights for enhancing digital experiences. SimpsonScarborough, with its extensive experience in implementing numerous GA4 properties across the higher education sector, has identified common pitfalls in the adoption and effective use of GA4. This session aims to distill those insights into actionable strategies and best practices, empowering you to fully harness the potential of GA4.

Our expert-led discussion will tap into the wealth of knowledge accumulated by SimpsonScarborough, exploring the nuances of GA4 implementation and optimization. We will cover a range of essential topics, from the strategic integration of GA4 using Google Tag Manager (GTM) to the importance of maintaining updated and meaningful analytics reports. Attendees will learn how to:

  • Optimize Data Collection: Collect GA4 data accurately and clearly through GTM and ensure comprehensive tracking across your digital properties.
  • Enhance User Journey Insights: Utilize a global GA4 property for a unified view of user interactions across subdomains and root domains.
  • Unlock Advanced Analytics: Delve into GA4's Explorations feature for deeper insights, enhanced by your custom events, dimensions, and audiences.
  • Streamline Decision-Making: Focus on meaningful metrics and clear event nomenclature to enhance data-driven decisions.

This session will not only address common mistakes but also spotlight the strategies that lead to successful analytics outcomes. Whether you're just beginning with GA4 or looking to refine your existing setup, join us to gain the knowledge and insights needed for leveraging analytics towards improved decision-making and enhanced digital engagement.

Intended audience
data/analytics, data visualization, metrics, reporting tools
(UTC-05:00) Central Time (US & Canada)