Curtis Wech is the Director of Marketing within the Office of Marketing and Communication at Wisconsin Lutheran College. As a member of a lean team, Curtis has significant experience across a variety of marketing functions, encompassing integrated marketing planning, digital advertising, email marketing, media planning, brand development, public relations, strategic content development, and digital analytics. Much of his experience with analytics is self-learned and the result of operating in an environment where enrollment marketing dollars are limited and digital marketing metrics and KPIs must be tracked and visually presented to stakeholders.