he/ him

Matt Herzberger is the Vice President of Digital Experience and Analytics at VisionPoint Marketing. He supports client partners working through web development initiatives with expert consultation in information architecture, content strategy, SEO, and website governance and management.

Matt has more than two decades of experience working with public and private higher-ed institutions and has expertise in digital strategy and planning and e-marketing and management. Under his leadership, the VisionPoint team is constantly innovating and improving its services to ensure VisionPoint's web offerings are custom-made for their higher-ed client partners’ needs and goals.

Before joining VisionPoint, Matt worked at four higher-ed marketing agencies. Matt has also worked at and managed the web strategy of schools such as Purdue University, Creighton University, Texas A&M, Florida International University and the University of Iowa. Matt is the former chair of the Leadership Academy for the HighEdWeb Association.