Bart Caylor, founder and president of Caylor Solutions, leverages over 35 years of experience in higher education marketing. A first-generation college student, he passionately advances educational institutions by focusing on attracting mission-fit students who embody their institutions' values. Bart co-hosts the Higher Ed Marketer Podcast, discussing innovative marketing strategies and trends. He is also the author of the bestselling book, "Chasing Mission Fit," offering practical guidance for aligning marketing efforts with institutional goals. An avid AI enthusiast, Bart is committed to integrating generative artificial intelligence into marketing to enhance engagement and institutional success.