Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an experienced consultant and an award winning speaker who is known for his thoughtful vision of the future of the web and technology on college campuses. He is very active in the web community serving on numerous boards and committees including the HighEdWeb Board of Directors and the conference chair for the 2013 HighEdWeb National Conference. Greenfield has worked at the University at Buffalo (UB) for 35 years in a variety of technology positions. He currently serves as the campus Web Accessibility Officer providing central oversight, technical expertise and guidance, leadership and vision to support campus accessibility efforts. In addition to his work at UB, Mark has consulted with dozens of colleges and universities across the world. He specializes in strategic planning, web governance and management, web accessibility, user centered design, and emerging technologies.